Dental Directory is one of the largest full service dental dealers in the UK, supplying around 11,900 dental practices, or around 30% of the market, with everything from toothbrushes to specialist medical equipment. It has built a reputation based on personal service and working in partnership with dentists to understand their business and support growth plans through superior product knowledge, competitive pricing and the capability to supply everything a modern practice requires.
A fantastic opportunity to work with marketing managers and the wider marketing team, We are looking to recruit a Marketing Executive to look after the range of Brands within the you will create, execute and analyse a diverse selection of campaigns through a multi-channel range of media (including digital, traditional and events) working to achieve set marketing objectives and goals.
You will be a passionate and intuitive marketer, capable of working independently and as an
integral part of a diverse and skilled in-house marketing department
Your responsibilities will include:
Liaising with relevant contacts at manufacturer level to comply with their marketing standards and mandatory requirements.
Understanding the consumer behaviour of individual brands, targeting them accordingly using the database for campaigns and communications.
Working to a quarterly marketing plan, being able to work quickly on ad-hoc activity to respond to a fast-paced working environment.
Creating and executing strategic multi-channel marketing campaigns, focused on
achieving marketing objectives and goals.
Liaising with relevant managers to build and report on campaigns.
Updating website content with well written and fresh content.
Building email and direct mail campaigns.
Ensuring consistency across integrated marketing communications.
Design, execution and analysis of social media adverts.
Organisation of events and promotional activity.
Qualifications & Experience:
Your skills and experience required:
Experience in a B2C and B2B marketing environment
Degree in Marketing, Business or relevant discipline